These days it seems like everyone is connected to their email all the time. The influence of email has spread far beyond the occasional message to a work colleague or a friend from the home computer. People now conduct entire conversations over email; they use their laptops and tablets at coffee shops. They even carry Smartphone’s with access to work and personal emails everywhere they go! With all this connectivity going on and people constantly checking their emails, wouldn’t it be great if you could utilize this hyper-connectivity to move your business forward? Well now, you can! There are a variety of email marketing services out there that can work with your business to help you craft an effective and efficient marketing strategy through creatively utilizing email and other services connected through it. But why does this matter to your business?
Most people read email
One thing that people take for granted is that most people read their emails whereas they may often screen unwanted calls or toss away catalogues and unwanted mail solicitations without a second thought. A lot of individuals use phones only when an email won’t suffice as an adequate communication method. These days that is happening less and less. Many people use email as the main source of interaction in their lives and as a result, tend to at least glance at every email that comes in their inbox before they trash it. This is more than can be said for most forms of advertising or marketing solicitations. If a customer has visited your store before, they may even want to read emails from your company. They will be interested in special events, new product releases, and sales.
More people are using email every day
This is a potential customer base that won’t be declining… Ever! Worldwide, more than 1.9 billion people are connected through at least one email service and many of those use multiple services. They’ll have a work email, maybe a Gmail account, a Hotmail… That’s right, you can potentially send a message to each of these emails to ensure that no potential customer will miss out on the latest updates and information about your business. And the number of people who use email will continue to rise as long as the world keeps expanding access to technology and the Internet. This number will never decline. Also, you can expect that as the number of email users rise, so too, will the number of individuals who are sporting multiple email accounts. Talk about unlimited marketing potential!
Many people are connected to their devices all day long. They carry computers and tablets to coffee shops, have smart phones on in their pockets, even carry e-readers on commutes, all of which can connect to email. As a result, individuals often use email as their main form off interaction these days. This usually means that people pay more attention to email than other forms of communication. A qualified Email marketing Services Boston will help you create a marketing strategy that utilizes this hyper-connected customer base. Email marketing services also recognize that more and more people are using the Internet on a daily basis and will continually work with your business to create new ways of reaching this ever expanding customer base in new and creative ways. If your company isn’t already utilizing email as one of its key marketing strategies then you may want to contact an email marketing service that will help you change this right away!